2023
Brand Strategy | Visual Identity | Packaging | Photography
33GREY
33GREY is a Nigerian/Australian hip-hop artist based in Perth. For several years he has released hit singles and established himself as a young creative within the Perth scene. However, due to his sporadic music release, 33GREY had no clear vision regarding his aesthetic and branding. This project saw the creation of a branding inspired by Blue Note Record designs while also presenting a name and design for his first vinyl release - “GR3YSCAL3”.
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