2024
Brand Strategy | Visual Identity | Photography
Website Landing Page
good timing
‘good timing’ is a luxury clothing brand born from the founder’s passion for boating and open water activities. Aiming to become the premier destination for boating attire, the brand celebrates the joys of life on the water and inspires a deeper connection to the boating lifestyle. The brand’s distinctive icon, an abstract combination of two nautical flags - 2 (blue section) and 4 (red section) - elegantly symbolises 2024, the year good timing was established, seamlessly blending its nautical roots with contemporary design.
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